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Smart advertising all over the Internet in

minutes

Advertising based on cluster analysis and ready-made thematic add-ons in the EveryStraus Advertising network.

High-quality audiences that leave requests and give calls

Adjusting target based on the results of cluster analysis

Pre-made settings templates for the following topics: real estate, cars, e-commerce,
medical clinics, shopping services

An automatic ad-maker based on the specified triggers

Online statistics

Flexible budget settings

Our advantages:

No special knowledge is required

Require high expertise and full immersion in the tools

Pre-made solutions based on statistics collected by our network, as well as on
analysis of the audience of a particular resource

Make you spend money to find the best solutions and get results

Advertising is created in 5 minutes and broadcasted everywhere

Takes at least a day to create an advertisement in each of the ad platforms

You top up the balance, and we distribute budgets to the most effective bundles of
channels

Require to calculate the budget for each channel manually

The system functions using mathematical algorithms and models

Poor results due to inadequate knowledge of higher mathematics

Look-alike based on the results of cluster analysis

Look-alike for key goals only

Advertising materials are made automatically based on the specified triggers (we
support the DCO technology*)

Require to create a lot of creatives, ads and text and graphic banners for each format

What is DCO?

HOW TO IMPLEMENT DCO

Building and optimizing dynamic creatives on the EveryStraus side

Uploading creatives with the code of a 3rd party system

DCO FORMATS

Building on the EveryStraus side

The creative can consist of 5 available elements:

Up to three independent text elements

Image

Button

1-3

4

5

DYNAMIC RETARGETING

Product photo

Product name

Price

Automatic strategies

AI control

EveryStraus analytics features

IQ bid – bid optimization based on EveryStraus bidder technology

Widgets that increase the website conversion rate

Additional advantages

Ad maker based on DCO technology

Feed builder for Yandex.Market, Google Merchant, Avito, Cian

Working model:

Per clicks (CPC)

Per actions (CPA) — if there is a sufficient number of conversions

Per displays (CPM) — for coverage campaigns

The minimum budget for the start and test of our system is just... $100.

How can cluster analysis help?

A web analytics tool that allows to increase the number of high-quality leads from PPC search ads significantly.

Сluster analysis makes it possible to identify the most and the least conversion audiences in advance, thus, to perform predictive analytics.

How does it work?

We analyze the audience according to data from Yandex.Metrika and Google Analytics;

We divide it into clusters based on the following parameters: time spent on the website, conversion rate, bounce rate, affinity for short-term interests, micro conversions;

We distribute the sample into the most and least conversion clusters;

We create new campaigns and adjust existing ones with an eye to the selected
effective audiences.

We also use machine learning (Google BigQuery ML) for:

determining the optimal settings for the number of interactions with the desired audience;

identifying optimal bundles for
ads-website type conversions;

building attribution based on the conversion
probability of each user session;

identifying dependency between the day of the week, weather, audience characteristics, device type, bids, etc.

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EveryStraus is already used by:

Test it out and gain results!

Still in doubt?

EveryStraus

AC management assistant

Phone number

+7 499 288 74 23

Email

support@everystraus.ru

Details

Career

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ARAB

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