EveryStraus Cluster Analysis

A unique tool will help

Cluster analysis allows you to identify the most and the least conversion audiences for your business, thus, to perform predictive analytics.

It is a good addition to Look-alike because ad platforms receive much more data that can be analyzed.

EveryStraus Cluster Analysis provides:

reduction of the lead cost with a static budget to 30-40%;

increase in the number of leads up to 50%;

a transparent understanding of what your TA really looks like and how to work with it better

How does it work

We analyze the audience according to data from Yandex.Metrika and Google Analytics;

We perform agglomerative clustering;

We divide it into clusters based on the following parameters: time spent on the website, conversion rate, bounce rate, affinity for short-term interests, micro conversions;

We determine the optimal number of clusters;

We create new campaigns and adjust existing ones with an eye on the selected
effective audiences.

We distribute the sample into the most and least conversion clusters;

Fill out the form and attract new audiences after just one analysis!